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Competition and creativity in Soviet fashion production in the 1960-1980: a regional perspective

The Department of Historical Studies FHS UK is pleased to invite you to the guest lecture “Competition and creativity in Soviet fashion production in the 1960-1980: a regional perspective” which will be delivered by Dr. Iuliia Papushina from the Higher School of Economics, Perm (Russia).

The lecture is part of the lecture series Historical Sociology Confrontations of the Faculty of Humanities, Charles University.

The lecture will take place via ZOOM: https://cesnet.zoom.us/j/6062305477

17.00-19.00, Tuesday, November 24.

Annotation:

Soviet fashion production has undergone profound changes from the experiments of the 1920s to the renewal of fashion’s status during the Thaw period. The Thaw fashion renovation ended up with the creation of the centralized system of fashion production, which included All-Union design institutions and local, republican and regional design organizations. There were thirty-eight Clothing Design Houses in the USSR; 18 of them operated in the Russian Soviet Socialist Federative Republic. The network of Clothing Design Houses constituted a specific feature of the Soviet system of fashion production. To the best of our knowledge, only Moscow Design Institutions and Tallinn Clothing Design House were a subject of interest for historians, but not regional Clothing Design Houses. In order to fill this gap, I will focus my attention on the history of the Perm Clothing Design House. The organization was established in 1961 to develop new samples of design for local sewing factories. The lecture will elucidate hierarchy, fashion capital, and dynamics in the field of Soviet fashion production. Specifically, the lecture will explain hierarchy construction processes in the Late Soviet fashion from a regional perspective and shows designers’ professional tactics in occupying a position in the field of production. Also, it will introduce the definition of fashion capital in Soviet fashion. Soviet fashion production was a combination of socialist and pseudo-market practices penetrating the Soviet fashion production field. The evidence comes from two cases of development and presentation of clothes collections by Perm Clothing Design House during All-Union and cluster meeting of designers in 1968 – 1969 and 1979 – 1982.

Iuliia Papushina is an Associate Professor at the Higher School of Economics, Campus in Perm, Russia. She is a co-researcher of the project “Territorial dimension of inter-generational cultural dynamics” of the Russian Foundation of Fundamental Research (2018) and others. Dr Papushina’s research interests include study of creative industries, sociology of fashion, mind mapping in education, cultural consumption, sociology of consumption and others.